It's polished, it's well crafted, there is tons of videos but I am not feeling it. Probably because the videos are too smalls after the full screen introduction, perhaps because the site try to be so hip and cool that I don't buy it. The "Take a ride" section is a joke and the "Customizer" is actually really good (even if limited) but done to death.
"Community" is just an aggregator but it's good to see brand like Audi finally catching up. Why do they think people would want to comments is beyond me to be honest. There are some existing content in the "Extra" section, Wallpapers and a screensaver; I am like pissing in my pants...
http://microsites.audi.com/a1onlinespecial/html/popup.html#/customize/
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