Uniqlo: Lucky Cube

I always love Uniqlo's campaigns but this one is disappointing. There is no interaction, no interesting technique, no real craftsmanship. This is a pure game of chance, with a video that repeat itself, with the same consolation prize and most annoyingly pushing people to do Facebook connect.

Yes it's cute because there is a cat, a famous one too http://www.youtube.com/user/mugumogu but this is also a weakness of the creative team in my eyes. This would have been perfect as a FB competition for the fan but not as a launch piece for the SF store.

http://www.uniqlo.com/luckycube/

Pfaff Tweet Race

What a shit name Pfaff is really and what a shit prize, you get a car but for 1 year only. Yes that's right, they give you the car and then they take it back...what sort of prize is that?

What do you need to do? well you need to get 2,500 new followers.
So you have now 2 options:
1. Wait for the news and create a funny account that doesn't clash with the T&C and go viral.
2. Screw your network by trying to follow as many people as you can, bots, spam, porn stars your name it, just do it, just screw your Twitter credential...

They don't even monitor their feed, shame on you

http://www.pfafftweetrace.com

Hyundai: Sexy gets Angry

I had to included this campaign, check out the trailer and don't tell me you don't want to see how bad it can get?

Well it can get worse as what do you get once you like their page? You get a text form, yes! a text form entry competition and the possibility to leave a comment about the car but no info about the car, nothing; no info about what they will do next with your idea, nothing; no making off, no photo shoot, nothing.

https://www.facebook.com/HyundaiAustralia/app_134702366673932

PG Tips: To Monkey with Love

Do I really still need to "Like" you page to enter a competition? haven't we moved on? (support the cause here http://goo.gl/0mzPQ)

I know PG tips is supposed to be simple and fun for the all family but it does look like monkeys have actually designed and coded the tab. I clicked an heart by mistake and I can not undo this! I have an high resolution monitor but if you select an entry at the bottom of the page you have to scroll all the way up to see it.

Frustrating...but the people seems happy sending monkey some love, does it help selling the product? no, does it keep the fans engage? yes and that's why PG is one of the top UK brand on Facebook.

https://www.facebook.com/PGtips/app_132696750208199

Nissan: Improv-tastic Road Trip

Always risky to do a live one day event, Coke pull it off because they had Maroon 5, Skittle because they had personalised messages in their 1000's but Nissan?

I haven't got a clue who the comedians are and this is I think a big issue here, you should bring out the big guns if you are going to do this. The humour is pretty basic to be honest and probably not right for the target the audience, if I want silly songs I might as well watch this.

What is that got to do with the Nissan Pathfinder? I haven't got a clue apart from the fact that after 5 songs I wished for the comics to get into the car and drive into a lake.

https://www.facebook.com/nissanpathfinder/app_431474653562154

Ban&Jerry: Wanna Spoon?

Let's face it, this campaign is all about the play on words because it's not the most original used of FB Social Graph, still the fact that you also get a coupon will make this little app popular.

https://apps.facebook.com/wannaspoon/

Intel: The Beauty Inside

Taking its concept from an underground movement of digital film makers creating stories together, Intel is trying to bound everyone and create the ultimate social movie.

Apart from the people selected and their mums I don't see why the general public will spend time on the FB page watching the auditions and then follow the film (If you want a great audition video watch this). Most of these auditions are from under 16 to probably haven't got the catch to buy an Intel PC at the moment.

https://www.facebook.com/thebeautyinsidefilm

LG 3D Newsfeed

Promoting a 3D TV on conventional screens is always hard, so LG decided to create a simple utility to demonstrate this and of course FB was chosen as, you know, everyone target audience is on it.

I don't know about you but I just skip my news feed now and again on my mobile, it's simple fast and easy, why on earth I would want to seat in my front room, put a pair of 3D glasses and read the usual blurs this way?

The website is sweet but for as a 2D experience it sucks and am not convinced that it would work in 3D ever. This is the sort thing you show your friends that haven't got a 3D TV and then forgot all about it.

http://3dnewsfeed.lg3dstudio.com/