Great concept in the style of putting your money where your mouth is. Asking people for money is really hard and this campaign does a good job to make this happen but I think it would have been better to have a predefine cost by words and let people write until a certain amount they define run out, instead of letting people play with the donate sliders. The more people play the more they think about it.
This way once someone had used all the "pay" words, they could be reminded of the campaign and encourage to donate again.
The app could also calculate your average words in your last 50 status updates to give you an indication of how much you should donate.
https://www.facebook.com/womensrefugenz/app_124919567648634
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