I use Chrome but switched to Explorer 9 to see this site because I already have it installed, not sure if a punter would download it for the sake of a site that you know nothing about to start with.
The films are well produced but at 7 minutes each you really hope your audience is ready to spend that much time with you and not simply use the skip button.
You can leave a Skype or mobile message to Brandon and the Social media links are introduce simply and not push in your face but considering the amount of posters and ads for this site, just over 1,500 followers on Twitter and 2,000 on FB must be a disappointment.
The site asked too much UGC in my opinion, people are still in the frame of mind being entertained and considering this is a site for Explorer 9, I would assume you want to make it as easy for people to do stuff and learn about the product as to be honest I haven't see anything major in the site that exited me about IE9, this ads works better than the site in my opinion http://www.youtube.com/watch?v=vOP9W9zQ_do
Episode 3 interactions are the same as episode one, I wanted something new, I didn't get it, I turned off.
The making-off is actually the best thing about it http://www.brandongenerator.com/behind-the-scenes as you actually understand what they really want to do and what messages they were trying to convey to the audience (it's an HTML5 experience - they should have shouted about it).
Too much thinking, the creative team got stuck into their dreams and Microsoft add the money to make it happen, shame...
http://www.brandongenerator.com
P.S: Also make sure it doesn't crash
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