Sainsbury Red Nose Day

A simple idea that makes Sainsbury more human, trouble is that the trailer show you all the tasks ahead therefore you know that everything is pre-recorder. That's a shame as it would have feel more real if it was actually done on a weekly basic in the store for real...so you hope that people will take pictures, upload and talk about it and generate a bit more buzz.

http://www.sainsburysrednoseday.co.uk/