Lipton: Drink Positive

Creative 1: You got any idea?
Creative 2: No
MD: For fuck sake guys the budget is massive, just found something
Creative 1: We got this shit idea, we could tell them it's the new Gorilla / Old Spice viral
Creative 2: So if it flop it's not our fault because you never know with viral
MD: What about the budget?
Creative 1: Big Hollywood name?
Creative 2: Boring band that will fit our demography?
MD: I have both please, any more ideas?
Creative 1: One of the runner will do some behind the scene videos and photos and it would look like we done a lot of content.
MD: Website?
Creative 2: Don't know? we just record something on the day
Creative 1: And tell them it needs to be in a small window because of IE6 and because my mum is still on a 56k modem, she loves Tetley
MD: Lipton!
Creative 1: Ho yea, she loves Lipton
Creative 2: We should also record a dance instruction, you know people might do an OK Go on us
MD: Ok but we just shoot that in the basement, let's not waste time on this,, but at least that's another slide for the presentation

http://www.drink-positive.com/EN_EN/