14 May 2010

T-Mobile Night In



Orange I think has a better offer with their Orange Wednesday.

A bit more structure to the general UGC campaign as the users have to follow a script, good choice of upload options (upload / cam or youtbe link) but considering that 2 auditions are already gone they really have a low numbers of entries at the moment -18, and that's with a TV campaign too.

A really good skinning of youTube which prove more and more that the channel interface is badly design and no one scroll below the fold.

http://www.youtube.com/lifesforsharing

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