Butter Finger Defense League

They don't take seriously and their deliberate use of Z list celebrities make the campaign works.

I could start going on, how the design is pretty basic, the videos pretty shits but somehow it doesn't really matter, it's all part of the campaign in my eyes. All the based are covered, Youtube, Facebook, Twitter, off-line activities and partnerships with TV and radio stations.

Other good ideas are the barinsurance and the viral video.

http://www.butterfinger.com/defenseleague/