Once you pop you can stop, and the same goes with status updates on Twitter and Facebook for some people. So this campaign is a bit of fresh air to have fun at your friends.
They really are throwing everything in to make this viral: customisable video, T-shirts and Facebook function and that's my problem. They should have spend more time on the design, scratch the video (it has been done to death), do more with Facebook than a wall message that look likes an ad and push the Twitter feeds to the forefront. I would I liked to be able to browse the tweets by subject for examples (job, relationship, friend, tv..)
http://www.helptheoversharers.com
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