tennentsmutual.com

This is not about the creative or the usability (could be improved) but about the idea. If you are a big drinking corporation, music is part of the lifestyle of your consumers and, better than just sponsoring events for the hell of it, a bold move is to give your audience choice. Probable a bit inspired by http://www.myfootballclub.co.uk/ this is still a great move into communicating directly with your audience. http://www.tennentsmutual.com