A new initiative for recycling with a lot of celebs behind. It looks like they done their PR right but forgot the design, the information architecture and are pushing the mobile options too much. People will not use the site on their mobile and they forgot to look at Ebay, I am not saying they should have copied it but so many things could have been borrow to make this a proper free contender. My guess is that this site could end up in the skip sooner than they realised. http://www.myskip.com/As an alternative http://www.freecycle.org/ is pretty good, simple and work well already.
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