Sony Foam City - Viral or just hype...

The new Sony video is on the net and it's beautiful even if I am a bit disappointed by it personally. The problem is that after watching the making off and behind the scene footage for the last few days I was really exited by it but seen it all pixelated on YouTube made me think that I am actually missing the most important part of the message: that Sony's TV have great picture. Perhaps they should have try to make it a TV event or have an URL at the end that will redirected people to a high quality version of it. http://www.youtube.com/watch?v=ZBXkrU86YxA