Good spray of celebrities to cover all market and demography. The concept is still a bit vague in term of what is expected from the audience. The issue? making sure people care on the Feb. 2. to get engage more than 5 minutes.
I am surprise they haven't create a Facebook event reminder for it.
http://www.mbtweetrace.com/mercedes/index
Still: I don't want to "like" your brand to see your campaign, no matter how great it might be.
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