Goo Dare Wins

Everyone love Creme Egg as a brand so why all their website look so badly designed? too much copy, too much way of getting lost.

Integrating them into the Spots Vs Stripes campaign is a good idea even if it could confuse people if not explain properly.

Get read of all the clutter and you have an old school user generated content competition as the core of the campaign.

http://www.cremeegg.com/Default.aspx