inside.nike.com/..../mostwanted

The beauty in this site is not the cool videos or the great off-line campaign for the selected few that will get the chance to go through the selection process, no, the beauty is that the site take a blog format bringing in Tags and simplicity. The problem is that it relied to much on videos and that 3 campaigns (mostwanted, Boot Bamp, Cesc) running at the same time can dilute the message. They really should allow comments to show that it's not just a one way communication. http://www.nike.com/nikeos/p/nikefootball/en_GB/