With such a great URL I was expecting so much of the most expensive pre-launch campaign Ford has ever done in the UK. What you get is a site that you can browse in 1 minutes, with no real call to action (having a link on the page doesn't count) and the off-road animation is, well, mind blowing for the wrong reason. Do people really download wallpapers of car? http://www.rejecttheordinary.org/
17 Mar 2008
rejecttheordinary.org
Posted in car
With such a great URL I was expecting so much of the most expensive pre-launch campaign Ford has ever done in the UK. What you get is a site that you can browse in 1 minutes, with no real call to action (having a link on the page doesn't count) and the off-road animation is, well, mind blowing for the wrong reason. Do people really download wallpapers of car? http://www.rejecttheordinary.org/
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