The WWF Earth Hour campaign has a cool visual widget but still relied to much on PDF downloads, a Wiki could have been a great tool in this campaign. Ideas of what to do during the hour could have lead to some fun viral possibilities. At the moment the site is stuck between trying to appeal to official organisations and anyone. http://www.earthhour.org/
11 Mar 2008
earthhour.org
The WWF Earth Hour campaign has a cool visual widget but still relied to much on PDF downloads, a Wiki could have been a great tool in this campaign. Ideas of what to do during the hour could have lead to some fun viral possibilities. At the moment the site is stuck between trying to appeal to official organisations and anyone. http://www.earthhour.org/
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