Pepsi Sound Off

Maybe am too old, maybe I am not the target audience but this sort of initiative really annoy me.

The interface is terrible on PC, it's probably being designed to work on tablet so the audience can interact in real time with the Xfactor but for normal web use it's shit.

You have to admire them for building such platform and going on social, but this does 2 things, give content for all the teens that haven't got a clue how social media work and secondary it's open to abuse. You can abuse the system by writing offensives comments and you can view the profile and tweet to anyone...scary stuff.

I don't see a real strategy behind the site apart for trying to trend on Twitter without having to pay for it. The gamification is basic and I believe people are getting bore with it. Well at least it's free content, not like pheed.com

http://www.pepsisoundoff.com