I hate, hate this trend that you have to "like" something on Facebook to actually interact with the brand. This is not good practise, ask them at the end of the experience so the user feel is in charge, don't force it.
The label editor is really basic and I am not even the winner will make it onto a bottle, now that would have been cool.
http://www.facebook.com/becksvier?v=app_141525105873341
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