Churchill has a dog, they have a meerkat. Trying to create a following based on a character is always an hard sell and comparethemarket.com could do a lot of more to make this happening as 437 fans of Facebook is not good enough. Come on bring on the user comments, downloads, blog, mobile and a little viral, but it's a bold move to try to stand out for the crow. http://www.comparethemeerkat.com
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