metro.co.uk/kisses

It's more of an online campaign but it works because they not faking it. Of course it's only a mini-site, of course it's basic and there is nothing new about the competition mechanic or the sent to a friend but it's perfect for office worker and the general public and it's a good mix with the Metro audience. Is this enough for you to go and start buying Galaxy? I don't think, a downloadable voucher would have helped. http://metro.co.uk/kisses