8 Oct 2008

hotel626.com



Just change your clock to make sure you get in before 18:00. Could not wait to get in this site but I have to admit the "Doritos present" just annoyed me, I know brand needs to get their message across but this spoiled the mood a bit. Doritos understand that people do want to get to the end of the experience and I actually approved of the possibility for people to skip the mini games to stop been frustrated or embarrassed to sing a lullaby at work for example. The experience reminds me of some Fatal Frame sequences and the experience is engaging with a good use of the microphone and a nice way to integrate your webcam and I appreciated the effort of the team, to design a great end credit sequence. What does it mean for the brand is another discussion but if marketing is moving slowly towards entertainment than we should see some interesting campaign emerging. http://www.hotel626.com

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