fourridgesmustbedestroyed.com

A simple site that takes on parody of the 50's B movies for virals, especially 'The Blob'. This is a strange proposition as the list of film in the Friji festival doesn't include any 50's B movies but no one will argue as you can to see classics for free. This is glue together with a traditional youtube competition (it's cheap to run)and an on pack competition. Basic but fun campaign, that relied too much on the fact that the product is well love by the audience instead of trying to expend it. http://www.fourridgesmustbedestroyed.com/