pepsimax.no/campaigns/maxfan/

Pepsi gets it right, ok a bit of stereotype in there but it will connect with the people that use to watch Baddiel and Skinner. The full size video adds to the TV feel, the tips add some great opportunity for fun downloads (try the MMS saviour), the send to a friend is actually useful (Match Planner), the Pizza partners make it relevant and the competition managed to get a twist on the old classic 'shout to win' brilliant! http://www.pepsimax.no/campaigns/maxfan/