27 Feb 2008

bbc.co.uk


The BBC needs to be praised for its bold approach to Web 2.0, fantastic coding and slick design. But and there is a but, too much freedom can be scary for an audience used to a trusted source. Leaving people to choose their colors isn't necessary and remove a possible graphic language. Try to optimised your page and you could end up with a page that look half empty.
They asked for feedback during the soft launch, but who usually respond to feedback? the earlier adopters, the people that are interested in the web, probably not the majority of the BBC audience. Knowing your audience is always an integrated part of any project. I think it will take time for people to get use to it and we might see the home page evolved in the future but I am a sucker for the clock. http://www.bbc.co.uk/

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