Axe Celebration Christmas

So basically it's the 1st of December and Axe tell their agency: "we got £10k for an Xmas campaign what can you do?". The creative team answer, knowing that they will never beat Lynx, was to Google for the best viral, but not any viral, one that is old enough so the Axe audience that is probably now 16 / 18 would not have seen it at the time and would therefore think Axe is a cool brand.

https://apps.facebook.com/axecelebrations/?lang=en

For anyone else, it's a badly remake of this cult advert and the personalisation is only there to get you to like the brand, shame on you Axe.

KLM Passport

Perfect for an audience that can not be bother with Path, for the digital people out there there are other apps that can do this better. Still a good move as they say: making it the ideal way to pass the time on your flight home.

http://itunes.apple.com/us/app/klm-passport/id485279658

Christmas Spirit Tree

Live stream from Union Station, Easter eggs and social media data miming, what is not to like?

http://christmasspirittree.ca/

Sprawl2

Am sorry Arcade Fire but this is pretentious shit. As much as the front page is a dry run test for the webcam, the response is poor in the actual experience.  Am sure there is a lot of tech behind this and as much as I love the tentative at doing something as cool as http://goo.gl/IFgm9 it sadly fell flat when using that effect in the video. The song is also too long for anyone to care moving their hands or doing the same repetitive gesture with the mouse as the interaction is more miss than hit.

http://www.sprawl2.com/

Dreams of your life

Make sure you have time for this one, it's powerful and emotional. Simplicity is the key here...

Shame you have to register to really get started

http://www.dreamsofyourlife.com/

Sandisk Streetcamera

Google Map + Instagram filter = Awesome

http://www.sandisk-jp.com/explorer/streetcamera/

Wall of Freedom

Simple, engaging, and a good message. Granted the design helps a lot for you to participate even if you don't really know what the campaign is all about. I participated but could not found a way to send a link to my photo to my followers, this is a shame as this would have boost call to action

http://www.useyourfreedom.com/

Signed Finds

How to help people visit a charity store? simply put a signed T-shirt of a cool artist and hide it. It make sense and it's a nice way to bring in a young audience.

https://www.facebook.com/signedfinds?sk=app_222077057836752

Social Life Audit

I am glad to know that Facebook doesn't know a lot about me, sadly this doesn't help me getting the most of this campaign. Worth remembering http://face.com/ API, as I believe this is going to be use often from now on.

https://apps.facebook.com/sociallifeaudit/

Nokia: the amazing calls

I had this idea for a long time and as much as I am gutted someone did it, I think the execution is spot on. Pushing people to like, tweet, bet and talk about the time is a nice way to get involved and push the campaign.

http://www.the-amazing-calls.fr/

Sony Sound Premium

Using Twitter and Facebook as a way to animated this well crafted film. Nice and simple personalisation.

http://www.sony.jp/soundpremium/life/?id=t.dmxzir8j3d

Pedigree Adoption Drive

The virtual walk idea isn't new but the content land itself really well to the execution, even if this one is slightly disappointing and it does look like some videos stuck on top of a webpage.

The 4 websites are a good selection but you can not actually interact with them without coming out of the walk. Still your donation progress will keep you going.

http://uk.pedigree.com/pedigreeadoptiondrive/

Starved for attention

Beautiful HTML5 site that deliver powerful content. The donate your profile campaign is in fact basically an honest way to spam your account but it's presented in an emotional way so you feel like you have to do it.

http://www.starvedforattention.org/

Virgin Radio: Youtube Takeover

The great thing about this campaign is that not only the "teaser" is actually funny and clever but the takeover only happen once you clicked at the end so it's seen as a reward instead of an intrusive add.

Red Cross: Hands Only CPR

What a shame the execution let this good initiative down, with some more sexy and realistic interaction this could have been awesome.

http://handsonlycpr.org/handson/

My Forevermark Fitting - Try it on, fall in love

It's a lot of thing to ask for an user to do but you can not fault the tech involved.
New way of shopping or gimmick?

http://forevermarkdiamond.com/us/jewelry/virtual-try-on

Heinz: Get Well Soup

Genius, pure genius...even if the soup arrived in 3 to 4 days...personalisation is the way to go

http://www.facebook.com/HeinzSoupUK?sk=app_142734699155914

Just Dance 3: Autodance

A bit like Songify in a way but for videos. The kids will love it for sure!

http://www.youtube.com/JD3Autodance

Innocent: Tweet and Eat

Sound like a good plan but it looks like as they have run of of coupons the only things left are the lowers ones... The trouble here is that I don't know how many tweets are needed to reach the next level, so am not really tempted to do so and the promotion is only for the veg pots.

http://tweetandeat.innocentdrinks.co.uk/

Paranomal Activity

Tweet to see the film first in your town! love the concept and it seems that you can Tweet at your heart content so I am actually surprised that the numbers are really low.

Maybe it's because only big cities are playing, maybe it's because the marketing department only targeted the US to get the campaign going. London has just over 500 votes for example.

Maybe it's because the design of the site is terrible and not encouraging people to participate.

http://www.paranormalmovie.com/map/map.php#

Johnnie Walker:Step Inside the circuit

Beautiful shoots but the experience is too quick, still turn on your webcam and you will love it. It's actually a shame this is on Facebook...

http://apps.facebook.com/stepinsidedrive/

Panasonic: The Persecution of Rommy Gulla

One problem here: Rommy Gulla is obviously an actor. Do they really think we are going to believe that the poor bloke is unaware of everything that is happening to him?

A quizz is making people come back for a chance to win the Blue-Ray recorder, the rest is a classic "suggest an idea".

http://apps.facebook.com/RommyGulla/

zlatan zuperfly

They had a great tech but the end results actually disappoint as it's all over so quick and it's a real shame as this could be such a beautiful and engaging experience.

http://zlatanzuperfly.com/

Axe Auto Romeo

Am not sure if people are actually going to use the app but it doesn't matter, this is money well spend and perfectly on brand.

http://axeautoromeo.com/

Donate your friends

The hardest thing to do on Facebook is to make sure people share, so this campaign put sharing at the heart of the execution with the simple gimmick of donating friends for a good cause. The user experience is simple and fun and therefore encourage you to get involved, so enjoy throwing your friends around.

http://apps.facebook.com/doneer-je-vrienden/

Dulux: Own a colour

Simple and relevant campaign where the product doesn't get in the way of the message but actually reinforce it.

The emotional attachment of actually naming a colour (for yourself or gift) and the low cost to entry should help make this initiative a success. Nice idea to include the hex format for the colours too.

http://www.ownacolour.com

Doritos and max

A cool comic experience for sure, the soundtrack is actually impressive...but the interactions are sadly not enough in my view. As for the story we have to see what happen in episode 2 but this seems like a take on Kickarse and Spiderman. The most interesting thing about the campaign is that the evil genius is called OMGenius and the name is already taken on Twitter and various social places, therefore it seems that the campaign will not be as integrate and fun as one hoped.

http://www.doritosandmax.com

Androp

Lots of references to Ico and Zelda in this beautiful, if basic, game. The letters changing challenge make the game worth playing to the end and encourage sharing.

http://www.androp.jp/bell/

Philips Wake-up Challenge

I am the zombie...a nice way for Philips to gather results and get people to participate. After all most people won't consider buying a Wake-up light so the possibility to win one is appealing.  Let's see what happen when all the data are in.

http://apps.facebook.com/wakeupchallenge/

The Planet Zero

Awesome web site that let the user experience clean energy. Am not sure if the target audience will appreciate the effort and beauty of the site or if they will associate the green message with Nissan but nevertheless this is an engaging site.

http://the-planet-zero.com/

I also recommended you check out the Youtube Channel and the making of 

Shave the world

A competition to make things viral is never good, it shows that you haven't got a clue how to make good content. At least by using Buzzfeed as a partner, they are giving a bit of credibility to the campaign...still this feel a bit cheap for me...

http://www.buzzfeed.com/schick/evolution-of-the-viral-photo-trend

KLM live response

Because the creative is so different than Old spice, they actually get away with it. Sweet...

http://www.youtube.com/user/KLMRoyalDutchAirline

Choose up 2 u

It seems that the everyone is doing multiple video streams these days, still nice tech and execution.

It's a shame that the only thing you notice being in sync are the hands, Superhero or Supermodel seems to be the most planned shoot.

As it's stand, I haven't got a clue what flavours are in the packets so I hope the US market are aware of the brand.

http://www.chooseup2u.com/

Beetle

Oh yea, reinventing the use of the scroll bar, this site is smart, beautifully designed and make the point that the new Beetle has been reinvented for the digital age. I sadly could not control the page via my iphone, shame as would I love to see this working.

http://www.beetle.de/full/

Toronto is trending

If only the videos were in real time... still good use of Twitter and Foursquare integration even if this is just a portal to a more boring site.

http://trending.seetorontonow.com/

All is not lo.st

A video dance message for chrome only. As much as the Wilderness Downtown is awesome, I like the artistic aspect of this project. Of course the message of hope for Japan is lost and people are writing rude messages instead. Still good fun...

http://www.allisnotlo.st

Canadian Blood Service

The integration of friend's profile picture in personalised film isn't new, but what make this powerful is the crescendo of the lovely infography and of course the emotional aspect of the subject matter.

http://www.bloodsignal.ca

All new Yaris

Curating seems to be the new trend this day; I personally like http://summify.com/ at the moment.

Is this useful enough for you to be subject to a small advert every time you want to watch your update?

It seems that the algorithm is based on most liked, commented and so on, therefore content that you are most likely to have seen if you are on Facebook a lot. 10 people only is restrictive as most people will choose their closest friends and therefore probably already know what's going on...

Well done for not being scare of being in Beta

Still worth a try http://www.allnewyaris.com

Zyrtec park unleashed

An allergy medication does a game to win tablets? This is not actually a game but a series of videos, even the actual mini games are basic and only there to reinforce branding, and do they like their branding! the product placements are everywhere and actually killing the experience.

Saying that it's a well developed site, smooth and well designed

http://www.youtube.com/user/zyrtec

Heinz and David

Considering that David Guetta music is similar to what happen if you eat to many beans I though it was worth mentioning these 2 campaigns together.

Heinz: Get a 25p voucher for free or a 50p one if you share with friends, why they haven't integrate the all process on Facebook? This feel a bit cheap to me and a lot of steps for such a small reward.

http://www.facebook.com/HeinzKetchupUK?sk=app_214824108568903

As for David he is using Facebook to flock his album, and as much as I hate to say it, it's seems simple and straight forward. This should help people using Facebook credits as Paypal is not available yet. Better than itunes? I think it's going to be hard for better to make the move only for a practical point of view.

http://apps.facebook.com/nothing-but-the-beat/

and in case you missed it, let's not forget the Kaiser Chiefs make your own album promotion.

Lego: Builder of Infinity

The longest Jump'n'run game in the world made entirely of user submitted levels and most impressively designed to work in a banner space. Simple, engaging and old school...

http://www.buildersofinfinity.com

LG Ultimate Jellybean count

This is a pretty boring campaign in terms of interactivity but considering that we are talking about white goods , that the message is about the large capacity of the fridge than it's not a bad response. Low level of engagement and a bit of humour. Maybe they could start a theme?

Next week: How many creative can you fit in the fridge?

http://www.facebook.com/LGUSA?sk=app_242176619146228

Philips Obsessed with sound

Absolutely love the concept and the integration of personalised data for each of the musician, the "unheard playlist" and the social links are really nice ides a and bring you closer to the people (as seen in the Diesel's site before). Check out Nola Exel (Flute) she misses her first note...

I personally don't like the actually track and listening to it via a laptop' speakers is pretty crap but this should not detract for a really innovative way of exploring an orchestra piece.

 http://www.sound.philips.com/ows/

Strange Talk - Climbing Walls

Ikea did something similar when it asked to tag people name to products, this time it's using Youtube embedded links to propose a similar mechanic. The song is actually pretty good but partnership with a detergent is no really helping the street credits, is it?

There is also a competition that broke Facebook terms and conditions as you have to like entries
http://www.facebook.com/Cheer

Dove Men Banners

Take one cool idea (throwing an impossible long pass), add a bit of Google streetview and voila! you get a cool personalized banner that you actually want to interact more than once.

http://www.grupowprojects.com/dovemen/NFL/banner/

New Old Spice Guy Fabio

It was always going to be hard to follow the Old Spice man campaign. They should have really put it to bed and move on.

They didn't and no matter how much content they are feeding the audience I personally think they just score an own goal especially as the new campaign is about comparing the old and the new guy. It's not second degree humor anymore, it's gone down to fourth degree.

http://www.youtube.com/newoldspiceguyfabio

Galaxi S II Space Ballon

Your message in space and live!

Brilliant use of tech and a nice one long page website design. The fact that you can download your image is nice too.

http://space-balloon.net/index.html

Sexy finger

I would imagine that the creative got some of their inspiration from http://www.youtube.com/watch?v=Rd27L4RDD94, this is not a bad thing as the viral clip is actually pretty good.

As for the site, the game is classic but the illustration makes up for that. Nice to see an Android application too.

http://www.sexyfingers.org/#/fr/sexy-finger

La Folle journee de Julien

Simple film for the teens, has all the clichés you can expect but actually funny.

Of course you only watch it once and the Facebook integration is no more than a way to introduce some selection mechanic but the products integration is actually nicely done in the script.

http://www.lafollejourneedejulien.com/

The Rise and Fall of Esteban

Probably inspired by http://www.youtube.com/watch?v=FVq0HdiM-Ok



The game in itself is pretty average base on the classic, see how far you can go and it's a shame because even the prizes did not encourage me to try it over and over. Still it's interesting to see that some money as been put in creating an Android and iphone version of it.

http://apps.facebook.com/dipdesperado/

Nike Better World

Come on! with all the money Nike spend during the years am not surprised they can actually use the hours of footage to make this and let's face it, they paid people to put it together.

Still good use of HTML5, good cause and nice footer...

http://www.nikebetterworld.com/

The world most exclusive web site

The site allows varying levels of access based on a user's Twitter followers.  The more followers you have, the more pages you can view, I was kicked right at the start.

I haven't got a clue what's it for and I don't care but you have to admire the idea.

http://theworldsmostexclusivewebsite.com

Make up forever

Taking the carousel concept to the next level, good interface, simple interaction and the time spend on the site is am sure really high, with a simple brand name like HD am sure you will remember it.

The making-off is worth a look just for the stair case set.

http://hd-not-retouched.com