Lucky Voice at Selfridges

They only using Facebook to promote their offline activity and it's shame because they could have made a live stream from the store and it would have been fun to watch. Some AR could have been used too for the users to do some sing along in front of their PC. Next year then? http://www.facebook.com/pages/Lucky-Voice-Living-Room-Selfridges/156866613659

Chiquita Song

If you have a classic jingle, why not let the people play with it? Simple, easy, fun and on brand, upload the lot on youTube and you are done. http://chiquita.com/#/ChiquitaSong/

Coca Cola Expedition 206

They are young, they are free and they are going to bring you happiness. The submission phase is done but you still can vote for the best team. All team members are nice, cute, clever and fun just like Coke (pass the sick bucket now). At the moment what's interesting is the use of gigya.com to handle all the connections and sharing to social networks. The next phase is to follow the progress of the winning team throughout 2010, why would you do this is anyone guess, so I hope Coke has planned some cool user interactions along the way to subtend the interest. http://www.expedition206.com

Mobile Goodbye

it's only music videos but I like it...of course the navigation jump everywhere but this is a nice low budget proposition that get to the point and follow the brand image of fun that Sprint represent. http://www.mobilegoodbye.com/

Vodafone 360

Online, mobile and offline in one simple campaign...will you do it for 36K? I like the concept and am sure lot of students will enter it; that's probably their target audience. The site is pretty basic but they are trying to recreate the mobile experience via the interface with a various degree of success. Nice search by mobile number but would I like to see search by location too. With a bit of effort it's easy money so get stuck in! http://allyourmates.vodafone.co.uk/360/

Kingsmill Confessions

Not really a campaign; more a hook to get people to the official Kingsmill site (why would you otherwise?). At least they did not try to have people uploading videos as this would have been a big failed. Sadly the subject matter only brings shit confessions, let's face it it's not secret-confessions.com. For some reason I don't think my confession is going to make it. http://www.kingsmillconfessions.com

Jimmy Choo 72

Considering that all the girls I know would do anything for a pair of Jimmy Choo, I am surprised there isn't any more entries. It's an old school side that could have been a bit more existing with videos and there is no excuse for using a shit catalogue function in the "Collection" section. One thing to get out of this is that if you ask people to register to comment they won't do it. If you have moderation anyway leave it open. http://www.jimmychoo72.com

Amplichoir

Love the idea, sadly the execution lets it down. I do not want to search or have to wait to see a particular clip. I want to be able to browse around the landscape of video, pic one at random and see a large version of it and in sync.Full screen doesn't mean zoom in, it means more content on the page, come on Intel talk to Microsoft and do the site again in Silverlight. And get a Z list celebrity to help.http://amplichoir.com/

Don't Write Me Off

A simple site to reach as many as people possible. Clear call to action, good films and the important email your MP functionality. Facebook, Twitter, blog, transcripts it's all there, so what's missing? perhaps a viral that is a bit more emotional as the problem with these type of campaigns is that if you don't live it you would not understanding it. A simple MP3 recording to a job center could do it...http://www.dontwritemeoff.org.uk

Uniqlo 2009 Collection

So simple, functional and polished that I am jealous... http://www.uniqlo.com/collection

Samsung 24h Beijing

Sorry if this is an old campaign but one of the section is still on coming soon. Does any of you think that maybe Kim and Josh are not real? That maybe Kim and Josh did not took the picture themselves? Where are the picture of Kim drunk after drinking too much and the ones of Josh pucking in the hotel because his stomach could not cope with the raw fish? getting a lot of error on this site too, probably the fact that it's implement in a badly coded framework. http://www.samsung.com/uk/wb500/

Rolighetsteorinose

I guess it's a competition where you are invited to send ideas / videos on how we could have more fun in life. And well that's a good thing! http://rolighetsteorin.se/

Hopper Invasion

Ok so they wanted to do something bigger than the Sony Bravia add, therefore they needed bigger balls and this is when the hopper came in. I can see it happening in the planning department! I like the fact you can download your hopper as a screensaver but I really hope their world first will not be a let down as at the moment the campaign is a bit flat. Will this be like Orange Balloonacy or just one page with everyone hoppers? If they had some balls they will take over the White House site, that would be cool. With no branding on the video or on the page I really hope they know what they are doing.http://www.hopperinvasion.com/

Coke Zero Facial Profiler

Another Facebook connect (it's the next big thing you know!). This failed me as my profile pictures are not frontal or non human. I could have used the webcam but I uploaded a picture of a monkey instead, still not working, a pig face? yes it worked, but then I got let down by the fact they are only collecting faces at this time. Still would be interesting to see who is going to match my pig face. http://www.cocacolazero.com/

Snake Orange Film

The game of the movie of the game. It's only the classic snake game but it uses Facebook connect to make it a bit more existing. The interview is worth watching for the piss take on the video game/film industry. Would have been better if you could win some real cinema tickets instead of wallpapers. http://www.orangefilmstudios.co.uk/snake/

Future Morph

it's only a big portal, some solid design and solid short films but it does the job really well. Of course they only mention the good bits about the jobs but it's about getting kids exited about science and maths, and that's a good thing. http://www.futuremorph.org/scienceandmaths/; http://www.futuremorph.org/ is also worth a look if you have kids.

My Conservatives

I did not want to sign up as I do not want to be on any political list, so I leave it to you, dear readers, to make the choice to visit this site or not but it seems the conservatives are trying to do an Obama by using digital as their main activities tools. Good on them, it's the way forward these days to win an election. http://www.myconservatives.com

Doritos Guitar Hero

Based on the loose concept that a Doritos looks like a guitar pick, they have team up with Xbox to let you win some Guitar Hero kit. Funny enough there is not call to action to buy the game back catalogue or an Xbox 360 from the site; missed opportunity here to partner with Game or Amazon. The game in itself is the classic hit the key at the right time but it's fun and well animated. There is more to come and the daily draw should encourage return visits. Don't forget to check out the Alan Rock Video too!
http://guitarhero.doritos.co.uk

FIFA 10 Earth

Not a new concept but a nice execution, I like the fact you can search for keywords and that so far it's no moderated. A lovely addition would have been to search tweets by countries or continents but it's seems this should be available in the next update of the site so stay tune. http://fifa.easports.com/frFR/earth

Cineworld UP

Am sure the people behind this site would have love to not be constrained to the Cinemorld site frame as this promotion would be more impressive full screen. It's simple, the share function is done via addthis and it does the job but it would have been some much better with some films clips, some cool animations and some sounds. The leaderboard could show your house going up until it stop, encouraging you to be more competitive.
http://www.cineworld.co.uk/up