30 Nov 2007

Friday links


http://www.bd-ntwk.com/digital/peugeotVB/ Well done to our own little Chris to get this done for Peugeot, he spend hours researching Monkey Mag just to do this...

I can't believe I miss this one when is what out so just enjoy, reflect and let's move things forward http://www.youtube.com/watch?v=RZDXfB0Rd4Q&eurl=http://blog.fivebyfivedigital.com/2007/11/the-times-they-are-a-changin/

http://www.nspccwishes.org.uk/secretsantamatic/ Secret Santa where everyone is a winner, Amazon, NSPCC and you...

http://www.redcrosshiv.org/ Web 2.0 by design but also by the use of social networks.

http://www.youtube.com/cmons Good idea and fun but with 2 selected videos, 22 subscribers, no comments and only over 3,500 view it's not working...

http://www.xbox.com/it-IT/gioca360 It's only a really flash execution of a catalogue but the execution is great. I like the fact the background sound changed when you go underground but the videos could have been bigger.

http://pixelassassination.uk.ubi.com/ It's a fun and simple promotion could work with a lot of other theme.

http://www.escapetoluscious.com/ Time to stop and smell the essences, a hard challenge on the web for sure, sadly it's only a sweepstakes competition and the user content is hidden and you don't know what you are voting for. And no music... 8(

http://www.lincoln.com/reachhigher/ Lincoln pull all the stop to display the new range, sadly it always end up in a video but at least they actually took the footage especially for the web but I would have made more use of the imagery too.

http://microsites.audi.co.uk/r8launch/# Audi goes for the full screen site taking in consideration the KSP of the car in the design, perfect, you can even download the sound of the engine as a ring tone...they could have go a step further than an overlay for the section but still great design.

http://www.rbkelduelo.com/ Shame that they are pushing people to register before entering especially as the game is not that slick but it's available on Wii...

http://www.giftforthegirls.com/ No download to your phone, no share it with your 'sisters', no wallpapers, no link to purchase...and so many other missed opportunities...

http://www.schiphol.nl/media/visuals/toekomst/ 3D animation, flash and a bit of user interaction, does the job.

http://www.zunejourney.net/ Ripping of an idea is not new but ripping of an idea and doing it badly is unforgivable...in case you missed the links a few weeks back here they are again http://www.zoomquilt.org/ and http://zoomquilt2.madmindworx.com/zoomquilt2.swf

Heroes season is nearly finished on BBC2 so enjoy http://samantha48616e61.com/ http://www.corinthianlasvegas.com/ http://yamagatofellowship.org/ http://activatingevolution.org/ http://www.primatechpaper.com/ and of course http://www.nbc.com/Heroes/.Don't forget to bid on http://nbcauction.auction.seenon.com/viewitem.php?item=599
23 Nov 2007

Friday links


http://www.potatoparade.co.uk/ After the talking burger last week we have the Potatoes parade this week...what's next? singing tampon? no; what's next is home made dirty movie http://www.privatedickmovie.co.uk/

Sony is doing sampling, sorry experiential, http://www.myspace.com/singstarvip so go to the O2 to sample, sorry, experience it...

http://www.fordvehicles.com/flex/experience/ Customise you car and share it the key here, all the rest is a great use of flash animation.

http://www.messinwithsasquatch.com/ Have a look at the commercials and you can see how well the site fit with the TV campaign...

http://ukchampionofthehousehold.buzzthegame.com/home.php Always a good idea to show how your product sadly Buzz is a group game and playing it on your own on the web doesn't do it justice...but a least the challenge try to get around this...

http://www.uniqlo.com/grid/ Get people to play with your brand and they will embrace it...

The web is a wonderful place to raise awareness for you cause, thank the lord for this http://www.wwjbmovie.com, use an exiting idea http://www.eco-tube.com/, encourage people to take action http://www.buynothingday.co.uk/toolkit.html or just make your own puppet http://www.consumermonster.com/

An old one here but, same idea and same star then http://www.coca-cola.co.uk/football/streetstriker/ but much better executed http://nikefootball.nike.com/nikefootball/siteshell/index.jsp#,en,0;shootinggallery

When the French are not on strike they wonder who they are http://www.quietesvous.com/ I like the video background, the rest is usual stuff but nice GAP design...

http://www.adidas.com/sports/basketball/content/vertical/country/uk/default.asp?strcountry_adidascom=uk Not clever and the attention to details as been lost, Adidas can do better...

http://www.mikehuckabee.com/ You have to love the fact that is trying some different with the Chuck Norris viral campaign. Nice use of Google map to encourage people to start a support group too...they use http://www.meetup.com/ for this.
16 Nov 2007

Friday links


http://www.thechoiceisyours.com/ This is not a simulation this is a game, surely you only going to try it on 'piss mode'.

http://ravingrabbids2.fr.ubi.com/ RRRAAAAAAAAAAAAAAAAAAAAAAAAAAAAA!!!!!!! Pure fun flash site and the static one is not bad either...

http://www.ffk-wilkinson.com/ Forget the Oedipus complex, instead we have a joke taken to far...the tattoo application is more interesting and immediate than the game.

http://safe.mercedes-benz.co.uk/home.php It's only a brochure but the animations will have you hocked.

http://www.cirquedusoleil.com/CirqueDuSoleil/en/casting/default.htm If you want a change of direction you can apply to work with Cirque du Soleil. This is a job section like no other, shame that the actual list of job open in a badly design po-up

http://www.stridegum.com/ Good use of the tag line been followed on the site design but the games and competition should have done too...

http://www.alistapart.com/articles/greatestcopyshot If you are a web geek you will know that been published on this site is an honor, so well done to our own BD digital copywriter, Nick P...

http://www.dustballs.tv/ If only they have done some digital assets for the user to appropriate the dustball for themselves this could have been so viral...

http://fortomorrow.eurostar.com/ Really formal stuff from the UK but when the French are not on strike they are promoting London like this http://www.newlondon.fr/, there is even a video on Brick Lane http://www.newlondon.fr/#/grille/ 'Place to be video'

http://common.ea-europe.com/crysis-experience/uk/ Go near the green and red dot, simple, straight to the point...

http://www.addthis.com/ Links to all the usual user generated links site.

http://www.rimmellondon.com/default.aspx The problem is nothing is telling me if this site is going to be updated regularly or not, I know the What's on section is but it's so poor it's not worth mentioning.... now the Rimmel ambassador idea is more interesting from a communication point of view and should be exploited. 6900 friends on http://www.myspace.com/rimmellondon with the get the look competition.

http://www.creaturediscomforts.org/ Fantastic use of reusing an existing much loved concept and style for this the campaign. But they should have let us download the ads in any formats possible and try something different than an E-card to generate word of mouth.

http://www.bbc.co.uk/pudsey/ Don't forget Children in Need is on tonight, Norwich Union could do with looking at this to grab some ideas. Some user generated content, location based content and the usual mix of offline and online assets.

http://www.angry-gram.com/ The only way you will send someone a talking burger is to really piss them off, luckily this is what this site does...not clever but sadly perfectly done...
9 Nov 2007

Friday links


http://adbusters.org/metas/eco/bnd/ ...perfect idea to support via the BD social responsibility initiative: let's just close BD on the 23rd...what's interesting is that there is no digital tools to support this campaign, only offline.

http://www.guinness.com/gb_en/tipping# Enter and enjoy the new adventure from Guinness
http://www.vbs.tv/ Vice magazine always try to be different and they succeed but is this only for self gratification? If your sponsor is part of the site http://www.walkmanproject.com/ are you a sell out?

http://unlimited.orange.co.uk/flash/go You probably seen it already but this is a beautiful use of the web and the browser itself...a few years ago it was http://www.trevorvanmeter.com/flyguy/ and http://users.telenet.be/kixx/ that played with both of these concepts....notice the rise of the share tools...

http://www.freerice.com/ I am surprise advertiser taking part do not want a 'bigger logo', this seems a genuine initiative so they really sure should show real progress to make sure people do not think it's a fake...

http://www.omnifone.com/index.html The iTune mobile contender...

http://www.movember.com/ The website, even if international, could do with a bit care on the navigation but it's a good cause and you can see how they show people how to help setting up events...

http://www.millionairesbay.co.uk/ A lot of advert for this site at London Bridge, if this is for real I think they missed the point of an auction site...

http://www.seriousquitters.co.uk/ What does this come down to? Downloading a pdf booklet...they should have spend a bit more on the site and less on TV ads...

http://h20158.www2.hp.com/printing/uk/en/gwen.html?jumpid=ex_r11400_ipg20en-ukOLARGWConsGoogleGadget I like the fact that you can print some paper dolls, good old fashion play for the kids never hurt anyone...

http://www.thegreatcarcoverup.com/ This is now finish but sounded like good fun, did it work? who knows but they raise 10k for charity...does this prove anything?

http://www.giovannirana.co.uk/ Fresh pasta justice campaign, works well on TV but it is not a viral and it is certainly not enough for me to send to my friend...

http://www.gurgle.com/ New social network for mums, make sense and should become popular because their audience is: mostly at home, mostly looking for answers and advice, mostly want to feel that they are not alone, but if already have kids then feel free to laugh at some of the video http://www.gurgle.com/videos-2300/Changing_a_disposable_nappy_.aspx (they forgot to tell you that kids will piss on you as soon as you remove the nappy 8)

http://www.oxfamunwrapped.com/ A good TV ads will take you to a lovely designed site that won you over with one simple thing: you can feel the faith, fun and passion in the design, even if navigation is a bit jumpy.
2 Nov 2007

Friday links


http://www.youtube.com/watch?v=mi_XEAA9X6c (might take a while to start so just leave the page open and wait a bit)If you know more than 50% of these you can start using the word viral in your pitch to clients, if not get stuck in by looking at all the links at the bottom of this page: http://cakke.wordpress.com/2007/10/21/the-internet-stars-are-viral/

http://www.skinkers.com/ and http://www.admonkey.co.uk/ 2 companies that offers these annoying desktop applications that some brand managers still think will be the links between the brand and the consumer, if only it was this easy. But could be an good solution for the like of Coke or Orange on a B2B site…

http://www.youtube.com/user/MeestaRamon the new Guinness campaign has started, there is also a PDF floating on the web….enjoy…

http://www.60uniteforchildren.com/ A work of art for this charity project, full size trailer and some tools for the user to help advertising the site. Sadly the actual section about the book itself is disappointing with only a few illustration and some old school pop-up…they could have used their change background function instead.

http://www.schooldisco.com/ New design even if not fully finish, I like the use of keyboard to browse the gallery. People can vote for and request songs, we will have to see what the community section will bring.

http://automobiles.honda.com/cr-v/crave/ Does not work for me, the link between the test and the car is not strong enough…

http://www.scifi.com/tinman/oz/ Stop starring…stop…a Flash experiment that became a commercial site, original http://www.zoomquilt.org/, updated version http://zoomquilt2.madmindworx.com/

http://www.brabus.ro/ They tried but sadly this site still looks like any other car site…

http://www.youtube.com/potnoodlenetwork Video competition from Pop Noodle, not original but it seems that the audience is getting into the spirit of things…

http://absolutbrasil.com.br/ Absolute Brazil used the Ipod looks but adds a few nice functions to it (360 and zoom).

http://www.captainmorgan.com/ had an Halloween competition and visit http://www.thebar.com/ (used zip code 71923 to get in) in case you don’t know it yet.

http://www.live-academy.co.uk/ and http://www.live-academy.co.uk/games/en/game1.html No point me reviewing this…you should know the score from opening the site.

http://www.lovecliffrichard.com/ After Radiohead PR stunt on price, Cliff is doing a pricedrop one…does not seem to be working...

http://www.mysteryfabric.com/ I am not the target audience but a simple site for a simple message.

http://www.hulu.com/ Could this bring the death of Joost?

http://www.shoreditchhouse.com/ Good use of space and imagery for a place that 99% of BD will never see…

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